People are spending an average of almost 2 hours on social media every day. If you want a quick house sale, it’s a smart idea to reach people where they spend the most time. Buyer and seller met each other through social media in 8% of all house sales. The best thing is that it doesn’t even have to cost much money to connect with a potential buyer on social media.
1: Use Facebook to let friends know your house is for sale
There’s no need to put up a sign in your garden if you can let all your friends and family know that your house is for sale, with just one click. You can reach a big audience this way, as most people have a Facebook account nowadays. Even if your friends aren’t looking to buy, they can spread the word to those that are.
Another good thing about Facebook is your availability to interested people. They can easily contact you with questions or remarks. The contact can be informal and very quick.
Research has shown that links containing images, get a much higher click rate than links that don’t. Be sure to attach the best photo of your house or make a custom picture with text using a free photo editing tool like Canva.
2: Use Instagram to post beautiful pictures of your house
Instagram is very useful to show off your house in its most beautiful way. The amount of Instagram users is growing extremely fast the last years and still continues to do so. The platform gets about 50 times more engagement than Twitter.
If you use Instagram, be sure to spend a lot of time on getting the best photos of your house. Shoot the house from different angles and use photoshop or an online photo editing tool to make the colours of the photos vivid and bright.
If you want to go the extra mile you could even hire a professional photographer. This will cost some money but you can use the photos on several social media and it might just help you in getting that one interested buyer. It’s also a good idea to have your house photographed in different seasons. By doing this, people can see what the house looks like all year round.
3: Use a single property website to showcase your house
If you want to have a website for your house with detailed information, a single property website is a perfect solution. You can choose from a variety of professionally designed templates that are all ready to go. You’ll have the option to display as much photos as you want and you can even add a custom virtual tour of your home.
Single property websites are optimized to be accessed from mobile phones. There’s a built in tool to share your property website on social media. This makes it very easy for people to get all the information they want about your house and share it with others.
There’s a 10 day trial period for your single property website so you could have your single property website online today.
Final Advice
Whatever you do to advertise your house on social media, don’t go overboard with it. Nobody likes to be spammed so don’t keep posting the same information over and over again. If you’re taking part in an open house day, that’s a great opportunity to remind followers that you have a house for sale.
If you still like to do it the old fashioned way and put up a sign for your house, don’t forget to include a link (or even a QR code) to where people can find you online.