1. Build Your Real Estate Business with Seminars
When you want to define yourself as an expert or a leading voice in the real estate industry, hosting a seminar is a great option for you. Free will always garner some attention, and is especially useful if you’re just making a name for yourself. Advertise for your seminar at local businesses that cater to your ideal clientele.
2. Write Listings that Sell
If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.
3. How to Make a Viral Real Estate Video
Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter, and with family. Even if the audience isn’t your target, they may send the video to someone who is.
4. Create a Target Market for Your Business
Creating a niche is a powerful way to establish yourself as an authority in your field. Once you narrow your focus, you can market to the target demographic. You’ll also develop a brand awareness, where potential clients associate you with a certain type of property.
5. Google Adwords 101: A Primer for Real Estate Agents
If you want to get into the world of online advertisements, there’s no greater place to look than Google.
6. Unique Facebook Tactics for Real Estate Agents
Having a Facebook presence is no longer optional. With over 1 billion users, Facebook is a titan in the social media world.
7. Drip Email Campaigns
A Drip Email Campaign is type of email marketing where you periodically send emails to keep your business fresh in the minds of your clients. It’s a good idea to send short emails on a monthly or bi-monthly basis to gently remind clients that you’re still ready to do business with them.
8. Good Real Estate Email Newsletters
Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.
9. Video Tours: More Than Point-and-Shoot
These days, pretty photos don’t tell the whole story. You need a video to set you apart and keep clients on the hook. Create video tours of your properties. Invest in high quality tools to create a polished look, or consider hiring someone to do it.
10. Using Pinterest as a Valuable Real Estate Social Marketing Tool
Pinterest is an impossible mammoth to ignore. Much like Facebook, if you want to reach the masses, you should have a dedicated Pinterest presence. Pinterest is a visual medium, which works well with real estate because your clients are expecting a visual response from you.
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